By Susan Sweeney CA
Read Online or Download 101 Ways to Promote Your Web Site : Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic PDF
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Additional resources for 101 Ways to Promote Your Web Site : Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
Including Repeat Traffic Generators on Your Site Every Web site should be designed to entice its site visitors to return again and again. No matter if the primary objective of your Web site is TEAM LinG - Live, Informative, Non-cost and Genuine! 8 101 Ways To Promote Your Web Site to sell your products and services or to create brand awareness, generating repeat traffic to your Web site helps you achieve these goals. Generating repeat traffic to your site is a key element of your online success and can be accomplished in numerous ways.
Write for scannability. Don’t set your text size too small, as this is too hard to read. But don’t set it too large, as this looks like you are shouting. Also, avoid using ALL CAPS, WHICH ALSO COMES ACROSS AS SHOUTING. Color Notes Keep your online and offline image consistent. Be consistent with your use of logos, corporate colors, and other marketing collateral associated with your company. Choose your background and font colors carefully. Using backgrounds that are too busy obscure your text and do not provide a pleasant viewing experience for your visitors.
When we do competitive analysis for clients, we reverse engineer or dissect the competing Web site from a number of different perspectives. Generally, you will choose five or six of the absolute best competing Web sites. Then you start to build a database using Excel or a table in Word. TEAM LinG - Live, Informative, Non-cost and Genuine! Planning Your Web Site 17 Start with the first competing Web site and from your review start to add database elements to the first column. Note any types of content, target markets defined, repeat traffic techniques used, viral marketing techniques used, search engine friendliness features used (you’ll get these in Chapter 6), download time for different types of Internet connections, cross-platform compatibility, cross-browser compatibility, innovative elements, etc.