Download 42 Rules for a Web Presence That Wins. Essential Business by Philippa Gamse PDF

By Philippa Gamse

This e-book used to be created for enterprise vendors, executives and bosses, institutions and nonprofit corporations who are looking to comprehend what it takes to create and maintain a profitable internet presence. It offers a quick, yet thought-provoking learn that provides a 30,000ft "hawk-eye" standpoint, in addition to drilling down into the various assorted issues for a good site and social media presence.

The forty two principles are in line with Philippa's 15plus years of consulting event and examine into what works at a realistic point, and are illustrated with real-life principles and case stories from her consumers, colleagues and over thirty contributing specialists.

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Your website and your social media presence can impact pretty much everything you do, in all areas of your business. Yet the hierarchical structure of most organizations insists on assigning the web presence to a single department, and therefore to an ownership with a potentially limited perspective. g. pointers to related items for sale, or support information) are missed, with corresponding losses in revenue and customer satisfaction Promotional mailings, newsletters and other communications are uncoordinated, resulting in angry and overloaded customers Internal politics prevent the sharing of critical web traffic information, leaving unresolved issues, and the withholding of knowledge needed to drive enhancements I recently talked with an event planner for a software company who was looking for ideas to attract more participants to the sales webinars that she was tasked with.

They sold 500 tickets and received great exposure. “We plan to do it again this summer,” Monica Estevez, the museum’s Marketing Manager told me. ” The staff did have to split tours due to greater visitor numbers, but the museum benefited from increased spending in the gift shop. Monica also gained additions to the mailing list for Bonnet House’s newsletter. Interestingly, so far only 200 tickets of the 500 sold have been used—there are varying reports of average redemption rates for these types of deals.

In this new age, the Customer is in control, and this new-found power comes from access to the information that formerly was controlled—and meted out—by Sellers. Thanks to the Internet and associated elements and resources, Customers have new expectations that preclude those traditional business models that are not supported by a complementary online strategy. Your existing Customers are online deciding who to do business with before you know they’re interested, and prospects are doing the same thing before you even know they exist.

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