Download A Passion for Print: Promoting Reading and Books to Teens by Kristine Mahood PDF

By Kristine Mahood

Get youth fascinated about interpreting through the use of your individual love of books besides an excellent dose of industry savvy. this straightforward, upbeat advisor is full of functional instructions and a wealth of interesting rules for selling books and analyzing via every little thing you do—from assortment development, designing the distance, and making a website, to booktalking, readers' advisory, and specified occasions. a pragmatic, step by step approach.Promoting books and examining is one among your most crucial roles, yet attaining kids and encouraging them to learn could be a problem, in particular now, whilst adolescents have such a lot of different commitments and pursuits. This consultant will motivate you to construct your booklet wisdom and mix it with advertising and marketing savvy to deliver kids including books and examining. Drawing upon contemporary learn on kids and libraries, the writer bargains useful instructions and a wealth of intriguing rules for environmental examining promotions (collection development, designing the distance, developing exposure fabrics and constructing the internet site), in addition to interactive promotions (communication with children, readers advisory, booktalking, partnering with different enterprises, and book-related actions and events). in response to the author's event and the event of others who paintings with youngsters, the publication presents librarians and different educators with an easy, convenient, and upbeat consultant. Grades 6-12.

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Additional resources for A Passion for Print: Promoting Reading and Books to Teens (Libraries Unlimited Professional Guides for Young Adult Librarians Series)

Sample text

You go to the checkout desk, and standing in line you see that poetry-writing workshop poster again. When you check out the book, the library staff member slips a bookmark inside, smiles, and says something nice. You join your friends hanging out in the lobby and head out the door. Extra credit—good idea! Now let’s go back over your visit to the library, looking for retail outlet parallels and library promotion ideas. Retail outlet parallel: You arrived by public transportation, bike, or on foot.

2000. ’’ The Reading Teacher. (November): 258–259. Aronson, Marc. 2001. Exploding the Myths: The Truth about Teens and Reading. Lanham, MD: Scarecrow Press. Beers, G. Kyleen. 1996. ‘‘No Time, No Interest, No Way! ’’ School Library Journal. (February): 30–33. Biggers, Deborah. 2001. ’’ Journal of Adolescent and Adult Literacy. (September): 72–75. Canfield, Jack. 1997þ. Chicken Soup for the Teenage Soul. Deerfield Beach, FL: Health Communications. Carroll, Pamela Sissi, and Gail P. Gregg. 2003. ’’ ALAN Review.

Where Did You Get Those Jeans? Print Promotions In addition to placing print promotions in the cash register area, many stores scatter them in display holders throughout the store. This makes it easy for teens to find out about the store without going up to the cash register and asking questions. Making print promotions more readily available also takes advantage of a gender difference. While female shoppers tend to prefer to get information about products by asking a sales person, male shoppers tend to prefer to get information about products by reading about them first, and then asking a sales person (Underhill 1999, 105).

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