By Porter Erisman
In September 2014, a chinese language corporation that almost all Westerners had by no means heard of held the biggest IPO in heritage - larger than Google, fb and Twitter mixed. Alibaba, now the world's biggest e-commerce corporation, in most cases escaped Western observe for over ten years, whereas construction a purchaser base higher than Amazon's, and dealing with the majority of e-commerce transactions in China. How did it ensue? And what was once it prefer to be alongside for this kind of progressive ride?
In Alibaba's global, writer Porter Erisman, one among Alibaba's first Western staff, who helped spearhead its foreign enlargement, indicates how Jack Ma, a chinese language schoolteacher who two times failed his university front assessments, rose from obscurity to came across Alibaba and lead it from suffering startup to the world's such a lot dominant e-commerce participant. Now, within the first English language account of Alibaba's striking luck, Erisman stocks tales of weathering the dotcom crash, dealing with down eBay and Google, negotiating with the unpredictable chinese language govt, and enduring the erroneous suggestion of international specialists, all to construct the behemoth that is poised to comb the ecommerce global this day. And he analyzes Alibaba's position as a harbinger of the recent worldwide company panorama - with its specialise in the East instead of the West, rising markets over built ones, and the nimble entrepreneur over the titan. As we are facing this close to destiny, the tale of Alibaba - and its inevitable descendants - is either crucial and instructive.
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Extra info for Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business
I wanted the job. But with my best attempt at a poker face, I bluffed, “Hmm . . I’m pretty happy with where I am now. ” “Well, you should consider that we are planning to go public in about three months. ” I gulped again. One million dollars? All I ever wanted was enough money to put a roof over my head and have time to travel, and this would make it possible. Could I actually become a millionaire in just three months? A few days later I signed my contract and prepared to move to Hong Kong. With a month between jobs I decided to take a couple weeks to lie on the beach in the Philippines and relish the new opportunity ahead.
3 Bust 4 The Foreign Experts 5 Alibaba’s Cave 6 Around the World with Jack 7 Alibaba’s Falling Carpet 8 Back to China 9 Last Man Standing 10 Lock Up 11 War on eBay 12 The Google Guys 13 Crocodile in the Yangtze 14 The eBay-Alibaba Hotline 15 Yahoo! 16 The Deal Heard ’Round the World 17 The China Search Wars 18 Free Is Not a Business Model 19 AliMania 20 Leaving Alibaba 21 Winter 22 Spring 23 Alibaba’s World 24 Alibaba and the Forty Lessons Notes Index AUTHOR’S NOTE MY GOAL WITH Alibaba’s World is both to educate and inspire.
As I walked around the room exchanging cards, people chatted less about their company’s vision or business models and more about which tycoon was backing it or how much money they’d just raised. With cocktails flowing and people dressed in expensive suits and party dresses, it felt more like a movie premiere than a gathering of tech start-ups. Nevertheless Jack Ma’s first speaking event in Hong Kong had attracted a huge audience. In a city where money talks, Alibaba’s having raised $25 million from leading investors was enough to bring out the Internet industry in full force.