By Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, Jelena Jurišić
The differences of people’s relatives to media content material, applied sciences and associations elevate new methodological demanding situations and possibilities for viewers learn. This edited quantity goals at contributing to the improvement of the repertoire of tools and methodologies for viewers learn via reviewing and exemplifying ways which were prompted via the altering stipulations and practices of audiences. The contributions handle various concerns and techniques relating to the diversification, integration and triangulation of tools for viewers study, to the space among the researched and the researchers, to the research of on-line social networks, and to the possibilities led to by way of internet 2.0 applied sciences as study tools.
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Extra info for Audience Research Methodologies: Between Innovation and Consolidation
2011. Ciljne skupine Dela. Ljubljana: Delo. Deuze, Mark. 2007. Media Work. Cambridge: Polity. Dnevnik. 2006. si. Ljubljana: Dnevnik. ———. 2010. si. Ljubljana: Dnevnik. Domingo, David. 2003. ” Paper presented at the 1st Symposium New Research for New Media: Innovative Research Methodologies, Minnesota, United States, March 18–20. Accessed February 26, 2012. pdf. Domingo, David, and Chris Paterson, eds. 2011. Making Online News: Newsroom Ethnographies in the Second Decade of Internet Journalism. New York: Peter Lang.
Media consumption is not restricted to a single media source anymore, so audience research needs to take multiple-source uses into account. Even though there has always been a media strategy behind any commercial distribution of messages, nowadays the close relation between traditional and new media leads to exploitation models crossing platforms and devices. , computers, mobile phones). Consequently, media companies need to prepare their content to be distributed through a wider array of technologies.
What decisively deones gathering, assembling and analyzing data in these studies is, orst, the emphasis on constraints imposed by organizations despite journalists’ individual intentions; second, the inevitability of social construction of reality in any system; and third, the attempt to empirically bridge societal, organizational and individual levels of inquiry (Altmeppen 2008; Schudson 2005; Tuchman 2002). Yet, as in other sociological newsroom studies from the 1960s to 1980s, these works favored the study of “dominant” practices over “deviant” ones, thereby “freezing moments within the news making process for analysis rather than considering the whole phenomenon” (Zelizer 2008, 256).