Download Campaigning in the Twenty-First Century: A Whole New by Dennis W. Johnson PDF

By Dennis W. Johnson

Loads has replaced up to now decade in political campaigning that we will be able to nearly say "it's a complete new ball game." This ebook analyzes the way in which campaigns have been generally run and the intense adjustments that experience happened within the final decade. Dennis W. Johnson seems on the so much subtle options of contemporary campaigning—micro-targeting, on-line fundraising, electronic communique, the recent media—and examines what has replaced, how these adjustments have dramatically remodeled campaigning, and what has remained essentially an identical regardless of new applied sciences and communications. Campaigns have gotten extra open and free-wheeling, with better involvement of activists and standard electorate alike. yet they could additionally develop into extra chaotic and tough to regulate. Campaigning within the Twenty-First Century provides daunting demanding situations for applicants experts as they fight to get their messages out to citizens. mockingly, the extra open and powerful campaigns turn into, the higher is the necessity for professional, versatile and inventive expert specialists.

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Extra info for Campaigning in the Twenty-First Century: A Whole New Ballgame?

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Now, corporations (and presumably labor unions) may spend freely in support or in criticism of candidates for office, and the section in the BCRA which prohibited such activities during the thirty- or sixty-day windows before elections, was deemed unconstitutional. Some dissenters fear that the Supreme Court ruling will open up a floodgate of corporate spending in federal campaigns; others point out that corporations, particularly those sensitive to consumers of their products, may be reluctant to overtly oppose or support candidates.

Clinton’s character and qualifications. Citizens United had lost a suit against the FEC, which barred the broadcasting of the documentary during the time restrictions imposed by BCRA for advocacy. BCRA banned the broadcast, cable or satellite transmission of “electioneering communications” paid for by labor unions of corporations from their general funds in the thirty days before a presidential primary or sixty days before a general election. ” The Supreme Court reversed a lower court decision, determining that based on the First Amendment freedom of speech, that government has no business in regulating political speech.

Pioneered by Democratic media consultant Frank Greer in the late 1980s, it involved preparing generic responses in advance of an attack by the opponent. Film was shot, voice-overs, music, and graphics were all in place, and all that was needed at the last minute was to fill in the blanks— showing how the opponent was wrong, or exaggerating, or lying. 39 The second innovation was to use qualitative research techniques—dial meters (electronic focus groups) and mall testing—to critique a commercial that is about to run.

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