Download Communication for Development and Social Change by Jan Servaes PDF

By Jan Servaes

This quantity underlines that improvement verbal exchange: - Is, firstly, approximately humans and the method had to facilitate their sharing of data and perceptions to be able to impact optimistic developmental change.- relies on discussion, that is essential to advertise stakeholders' participation. Such participation is required so one can comprehend stakeholder perceptions, views, values, attitudes and practices to allow them to be integrated into the layout and implementation of improvement initiatives.- Follows the two-way, horizontal version and never the conventional one-way, vertical version of Sender-Message-Channel-Receiver and more and more uses rising many to many types of verbal exchange made attainable via new applied sciences. - provides voice to these most influenced via the advance issue(s) at stake, permitting them to take part without delay in defining and imposing strategies and opting for improvement directions.- acknowledges that fact is basically socially constructed-and hence culture-specific. the consequences are that there might be diversified realities (or various perceptions of an analogous truth) for a similar scenario based on particular teams' perceptions and desires. hence the position of improvement and through extension verbal exchange isn't really to "impose" the proper fact, yet particularly to foster discussion to facilitate mutual figuring out between assorted views. - makes use of a couple of instruments, concepts, media and techniques to facilitate mutual realizing, outline and bridge modifications of perceptions, and take motion in the direction of swap, in response to the actual wishes of the improvement initiative. those instruments and strategies will be utilized in an built-in means and are most advantageous while used at the start of improvement initiatives.Jan Servaes is Professor and Chair of the dept of conversation on the college of Massachusetts at Amherst.

Show description

Read or Download Communication for Development and Social Change PDF

Similar communication & media studies books

Philosophical Perspectives on Computer-Mediated Communication

The frenzy to the data Superhighway and the transition to a data Age have huge, immense political, moral, and non secular outcomes. The essays accrued right here advance either interdisciplinary and foreign views on privateness, severe considering and literacy, democratization, gender, faith, and the very nature of the revolution promised in our on-line world.

NEWSPEAK in the 21st Century

For nearly 10 years, Media Lens has inspired hundreds of thousands of readers to e mail senior editors and reporters, tough them to account for his or her distorted reporting on weather swap, the Palestine-Israel clash, the Iraq warfare and lots more and plenty extra. The responses -- usually spectacular, occasionally outrageous -- exhibit the boldness, unaccountability and servility to energy of even our most valuable media.

Fernsehen als Service public: Eine Analyse der Qualität der SRG-Fernsehprogramme

Für das Schweizer Fernsehen (SRG SSR idée suisse) stellt sich die Frage nach der Qualität im Zusammenhang mit seinem Programmauftrag (Art. 24 RTVG) und seiner Rolle als carrier public-Unternehmen. Die Konzession der SRG, die den Programmauftrag konkretisiert, stellt demgemäß besondere Anforderungen an die Qualität der SRG-Programme.

Critical theory and the digital

This severe concept and modern Society quantity deals an unique research of the position of the electronic in modern society. It rearticulates serious thought through enticing it with the demanding situations of the electronic revolution to teach how the electronic is altering the ways that we lead our politics, societies, economies, media, or even deepest lives.

Extra resources for Communication for Development and Social Change

Example text

Paper presented at the Participatory Communication Section, IAMCR, 23–28 July, Cairo. Turner, A. 2001. ‘Not the e-Economy’, Prospect, April: 22–26. WACC. 2000. Kreyon Pepe La Pa Gen Gonm: The People’s Pen Has No Eraser: Communication Stories from Haiti’s Grass Roots. London: WACC Publications. Hybrid Interactions: Human Rights and Development in a Cultural Perspective 2 JAN SERVAES AND CHRIS VERSCHOOTEN Human rights increasingly form part of a wider network of perspectives which are shared and exchanged between the North and South, centers and peripheries, in multiple, creative and sometimes conflict-ridden ways.

Current IT inductions in development fit perfectly with current policies that are anti-subsidy, anti-welfare and pro-World Trade Organization. Such applications often fulfil the free market conditionalities imposed by the World Bank and the IMF on indebted governments. 42 Pradip Thomas In the words of Adair Turner writing in Prospect (April 2001:25), this accent on IT is misplaced because it really does not deal with fundamentals. Africa may lag 15 years or so behind US levels of PC and internet penetration, but it lags more like a century behind in basic literacy and health care.

To put it more accurately, they have everything to do with bad Asian values but nothing with good Asian values. This leads me to my point that it is essential to distinguish between good Asian values and bad Asian values. Not all Asian values are good values just as not all Western values are good values. There are good Asian values and bad Asian values, just as there are good Western values and bad Western values. :10) Various attempts are made to reconcile universalism and cultural relativism.

Download PDF sample

Rated 4.27 of 5 – based on 28 votes