By Sara R Jaeger, Hal MacFie
During this assortment, specialists from worldwide current alterations within the worldwide industry and advancements in study methodologies that underpin new product improvement (NPD). The enterprise and advertising elements of NPD, occasionally ignored in books of this kind, are addressed along equipment for product testing. Specific subject matters contain consumer-driven NPD within the nutrition and private care product industries, evolution in nutrition retailing, advances in idea study, hedonic testing, viewpoints on patron study equipment, information for NPD, the way forward for innovation, and the results for NPD on issues similar to human genetic edition in style notion and neuroimaging. a number of chapters do now not healthy the style of a standard medical article; fairly, they're written documents of conversations among humans on a specific subject relating to consumer-driven innovation in meals and private care items. In them the interviewees converse freely approximately their perspectives and stories in NPD, supplying particular insights. Consumer-Driven Innovation in nutrition and private Care items will expand readers’ knowing of the various methods on hand to NPD body of workers and ways that they are often used to help innovation actions.
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Extra info for Consumer-driven innovation in food and personal care products (Woodhead Publishing Series in Food Science, Technology and Nutrition - Volume 195)
Hellström, Design spaces (pp. 64–71). Edita: IT Press. v. (2006). Integration of sensory and consumer drivers in quality control to optimise product production and development in the meat industry. In Proceedings of the International Congress of Meat Science and Technology: Harnessing and Exploiting Global Opportunities (pp. 551–552). Dublin, Ireland. , & jaramillo, f. (2004). A meta-analysis of the relationship between market orientation and business performance: Evidence from five continents.
Boston: Kluwer Academic. a. (2005). Market orientation of value chains: A conceptual framework based on four case studies from the food industry. European Journal of Marketing, 39, 428–455. © Woodhead Publishing Limited, 2010 22 Consumer-driven innovation in food and personal care products gutman, j. (1982). A means-end chain model based on consumer categorization processes. Journal of Marketing, 46(2), 60–72. gutman, j. (1991).
An innovation strategy based on an approach that can be described as ‘it’s as simple as stealing with pride’ is presented by Jo Pye from Mintel in Chapter 4. Gail Civille and Howard Schutz make their contributions in Chapters 5 and 6 and address topics such as barriers companies face in succeeding in their NPD efforts and the importance of sensory product quality, relative to other product features in NPD failure/ success. Hedonic testing continues to be an important source of information in food and personal care NPD, and Part II is dedicated to this topic.