Download Contemporary Research In E-marketing ~ Volume 2 by Sandeep Krishnamurthy PDF

By Sandeep Krishnamurthy

Modern examine in E-Marketing, quantity 2 builds at the highbrow capital of quantity 1 by means of providing a compilation of inter-disciplinary chapters regarding e-marketing.

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Another attractive future research direction would be to extend the model for measuring the customer’s involvement for those consumers who purchased from Web sites. References Baron, R. , & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182. , & Stayman, D. M. (1990). The role of mood in advertising effectiveness. Journal of Consumer Research, 17, 203–214.

An assessment of human-computer interaction research in management information systems: Topics and methods. Computers in Human Behavior, 20(2), 125–147. Zuckerman, M. (1979). Sensation seeking: Beyond the optimal level of arousal. Hillsdale, NJ: Lawrence Erlbaum. Endnotes 1 Corresponding author. in. 2 Sanjeev Swami is Assistant Professor, Department of Industrial and Management Engineering, Indian Institute of Technology, Kanpur, and Ram Krishna is Systems Engineer with Tata Consultancy Services, India.

This research question builds on a finding from Sena et al. (2004) that higher quality descriptions (for designer watches and DVDs) resulted in higher bid prices (see Figure 3 for an example of a listing with 28 thumbnail photos). Prior research has indicated, with some exceptions, that seller feedback correlates positively with winning bid prices. As described in Table 2, two seller reputation variables were collected from eBay listings: seller percent positive and seller feedback rating. The feedback rating serves as a measure of the seller’s experience, as estimated by the seller’s number of previous feedback responses.

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