Download Content Strategy for the Web by Kristina Halvorson PDF

By Kristina Halvorson

FROM consistent situation TO SUSTAINABLE SUCCESS

larger content material skill larger enterprise. Your content material is a large number: the web site redesigns didn’t aid, and the hot CMS simply made issues worse. Or, perhaps your content material is stuffed with strength: you recognize new profit and cost-savings possibilities exist, yet you’re uncertain the place to begin. how are you going to notice the worth of content material whereas making plans for its long term success?

For companies world wide, content material approach for the internet is the go-to content material procedure instruction manual. learn it to:

  • Understand content material procedure and its enterprise price
  • Discover the strategies and folks at the back of a winning content material technique
  • Make smarter, attainable judgements approximately what content material to create and the way
  • Find out tips to construct a company case for content material strategy

With all-new chapters, up-to-date fabric, case reports, and extra, the second one variation of content material procedure for the internet is a vital consultant for someone who works with content material.

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T Usually, there is a formal kickoff meeting at the beginning of any content strategy project. This is where all the agreed-upon stakeholders come together for the first time. We often wait to host that bonanza until we have some research and analysis (see Chapter 5, Audit, and Chapter 6, Analysis) under our belts. That way, we can use early findings to put the project in context and ask the stakeholder group to fill in any analysis gaps. So, from the beginning, people are learning and contributing—getting the information exchange off to a good start.

Who’s responsible for it? How is it implemented? Can we measure its success? Your enthusiasm is palpable. We like it. We share it. Let’s dig in. t Once we recognize content as a valuable business asset, we start to see it as more than just pixels or PDFs. And once we can identify goals for our content that serve both our organizations and our users, we can start to align our efforts to form a cohesive strategy. That strategy will then help us prioritize our content initiatives, streamline our efforts, and use our resources as effectively as possible.

EngAgemenT doesn’T sTop AfTer The kickoff At the beginning of a project, alignment is a major focus. But, it’s important to make sure you keep the momentum going. How and when you solicit stakeholder input during the remainder of the project is unique to your situation. But no matter what happens: l l l l l Communicate and encourage participation: Schedule regular meetings, host workshops, send regular updates, have Q&A sessions, etc. Be consistent as clockwork—it’s another way to inspire trust.

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