Download Convert!: Designing Web Sites to Increase Traffic and by Ben Hunt PDF

By Ben Hunt

Solve your site visitors issues and switch browsers into buyers

When website design specialist Ben Hunt got down to quantify the adaptation among a standard site and a superb one, he anticipated to discover the major in layout simplicity. but if his crew greater than doubled the conversion charges for a variety of websites, they pointed out basic but strong suggestions related to layout, reproduction, acceptable research, vintage optimization strategies, and particular trying out. you can find the fixes effortless to enforce, and they are o.k. here.

  • Understand the necessities - your industry, your proposition, and your delivery.
  • Create a domain that's noticeable through the fitting humans, presents a compelling adventure, and generates the specified action.
  • Learn tips to use checking out to enhance your site's conversion rate.
  • Discover the holistic nature of site optimization and why multiplicity matters.
  • Examine dozens of straightforward recommendations for development site visitors, enticing your viewers, and crafting potent calls to action.
  • Combine creativity with analysis for the very best results.

Ben Hunt is significant advisor for Scratchmedia Ltd. He operates webdesignfromscratch.com, which gives tutorials and suggestion to over 120,000 internet builders every month. Ben has been designing, coding, and generating sites for consumers all over the world for greater than 15 years, and is taken into account a pacesetter within the internet usability industry.

Forewords through Ken McCarthy, founding father of the method Seminar, and Drayton Bird, Drayton chicken affiliates.

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Additional resources for Convert!: Designing Web Sites to Increase Traffic and Conversion

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Absolutely not! Think of your top search terms as the bow of a boat. It breaks the water and helps bring the Long Tail in its wake. The better you rank for its primary terms, the higher your page will rank for any terms on that page. The real lesson of the Long Tail is the importance of having diverse content on your pages. A page should focus on its own target term, but should also include a healthy, natural variety of other words. This is what feeds the Long Tail searches. Finding Alternative Target Search Terms If you find yourself in a highly competitive market segment, where the top searches are responsible for extremely high traffic levels, consider what may be typed into the search engines.

My extensive research, and the results of our own experiments, have taught me that optimizing a web site goes much deeper than just simplifying its design. Yes, graphic design has a part to play in the success of your web site, but I have also discovered some far more powerful techniques, which you can start to implement today, and which don’t require graphic design skills! Who This Book Is For This is not the “50 Proven Design Fixes” book I intended to write. This is a guide you can use to transform the success rate of any web site.

More people are doing more online than ever before. And it is cheaper and quicker to reach them than ever before. On the flip side, there is also more competition than ever before, which means the greatest rewards will go to the sites that do the best job of attracting and converting traffic. You have this book, so the know-how is in your hands, which gives you a competitive advantage. Direct Response Marketing The Internet is also the world’s most powerful direct response marketing medium. ) Direct response marketing was created in the late nineteenth century, when people started marketing directly to householders using mailed product lists.

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