By David Lee King
Written for inventive, tech-savvy, and business-minded people who are looking to elevate the accessibility in their web pages, this good guidebook explains the options at the back of designing reviews on the web. From supporting clients fast locate info and make their purchases to obviously speaking wishes and pursuits, this source won't purely boost customer loyalty yet will motivate them to unfold the note concerning the websites they common. concentrating on the 3 key parts of constitution, group, and shoppers, designers will permit consumers to target their very own objectives instead of on problems in navigating. additionally integrated are the way to generate conversations with blogs, wikis, and podcasting to create a private contact.
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Additional resources for Designing the Digital Experience: How to Use EXPERIENCE DESIGN Tools & Techniques to Build Websites Customers Love
For example, a web-based word processor might include mainly basic desktop publishing features, such as the ability to make bold, 34 Designing the Digital Experience italic, and underlined text, change font styles, and create a basic table, and that’s OK. People who are using such a site might want simply to type and collaborate, and that tool allows them to do those two things quickly and simply. A good web-based word processor provides a good digital experience for the users by getting out of their way so that they don’t have to think about advanced tool functionality.
Whatever the page absolutely can’t live without is the epicenter. So when designing a blog, for example, the epicenter would be the individual blog post: how the text looks, how graphics are wrapped around the text, and font colors and styles. On the website of a large nonprofit, the epicenter might be the organization’s services and, potentially, its story—the content on a page. ). Start by designing the most important content first, and then work out toward the edges. 0 products (this concept is discussed in detail in Chapter 6).
What type of experience does the organization want to provide the customer? • How should content be accessed? The answers to these questions may not seem as if they have anything to do with the user’s experience, but they really do. After thinking through, via the strategy step, what both users and the organization want to accomplish on this site, a site designer has a good (but undefined) idea of the site’s goals. Defining functional requirements for those goals using a scope lays out the groundwork for everyone.